The Level
In This Issue:
We discuss how your followers’ loyalty to you is about to eclipse their loyalty to mega-brands like Coca-Cola, Nike, and Apple. This means the connection you've built with your audience is now stronger than what billion-dollar companies could ever achieve.
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Hey hey Reader,
This is crazy: new data shows that the affinity social media followers have for their favorite 3 – 5 creators, is soon going to eclipse the affinity that has previously been reserved for global juggernaut, multi-billion, and even trillion-with-a-”t” dollar businesses 🤯
Hey Amanda, WTF does that mean?
YOU, as a creator, are undoubtedly on someone’s top 3 to 5 favorite list of creators/influencers. AND therefore, I’m telling you that those folks who see and love your content, day in and out, like YOU more than brands like Coca-Cola, Nike, Apple.
That means the work you’ve done over the course of the last several months or years, has disrupted brand loyalty that gigantic companies spend hundreds of millions or billions of dollars a year to earn.
And this whole affinity for YOU thing gives you a monster leg up on your competitors.
I hope that blows your mind in the way it’s blowing mine right now.
🤔 I want to know what you think:
What do you think makes your community's connection stronger than the loyalty people have to big brands like Nike or Apple?
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Here’s how this shakes out. In the creator economy, your business is probably inextricably tied to you. You are the face of your business and the star of your show.
So even if you are delivering content, products, and services similar to others available in your industry, the affinity that your followers feel for you will cause them to overlook other people and companies might perceive as competitors.
đź‘€ Did you see this?
I interviewed Loni Brown on the Level Up Creators Podcast. Check it out 👇
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Again, coming from someone with twenty-two years of sales experience, this is really f*cking cool, and frankly, should make your day.
So just because you are you, and your people really, really like you, you have passively edged out your competition. Pretty cool, right?
But it’s not all roses. Because you still have a hidden competitor, which we’ll dive into next week :)
Cheers,
- Amanda
đź’Ą Words of Inspiration from Craft + Commerce
It was so great to attend your session at Craft + Commerce. I had so many takeaways and appreciated your insight as I embark on this new journey!
Thanks for all you do for the creative community. You served as a huge inspiration to me last week and I am very thankful our paths crossed.
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- Macaile H.
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